Bayer Site Work

I have served as the Art Director for Bayer since fall 2023, and in 2024 I developed a completely new site design, learning the brand and shopper priorities along the way. Recognizing headwear as the top-selling category, I introduced a hero feature highlighting it and created a “Shop by Brand” section with clear, easy-to-find logos. In 2025, I expanded this design with a “Shop by Category” section and refreshed the homepage styling and background imagery to align with the look and feel of the 2025 merchandise catalog, creating a cohesive, modern shopping experience.

Previous Site Design

2024 Site Design

2025 Site Design

Previous Site Design

2024 Site Design

2025 Site Design