I have been the Art Director for Bayer since the fall of 2023. I was asked to come up with a completely new design in 2024. I had to learn their brand and what features are important to their shoppers. After learning that headwear is their biggest seller, I developed a new hero image feature all about headwear. I created a “Shop by Brand” section with easy-to-find logos to make navigating the site more user friendly for any Bayer shopper. I used some of the new creative photography that was done in the spring to enhance the look of the new site. In 2025, I expanded upon this new look and added a "Shop by Category" section and revamped the styling of the background and homepage imagery. It matches the style of the 2025 merchandise catalog as well.