I had the privilege of being the Art Director to help onboard an exciting new client for Staples Promotional Products, United Airlines. I became immersed in their brand by studying all the nuances of what makes the United Airlines brand so recognizable. I sought to develop concepts that incorporated the latest web design trends, while staying true to the United Airlines brand. We needed to create 3 sites – a Consumer, an Employee, and a Corporate site. Each had to have a distinctive look from each other while being cohesive to the brand overall. With the fun color palette of the United Brand, I mainly used color to differentiate these sites from each other. I worked with our talented team of web developers to code out the new functionality I designed and I coordinated a photo shoot of the new merchandise with the Orange City photo studio.