Having quality images is a major part of having an eye catching website. It’s also very valuable for marketing to have imagery that’s exciting and shows the merchandise well. United Airlines has a clean and professional brand, and I wanted the photography to showcase this. I directed a photoshoot of the new merchandise using dynamic angles, white backgrounds that could be changed to any color in the United palette, and carefully selected merchandise that popped. The photo studio in Orange City did an amazing job at bringing this vision to life.