I had the chance to fill in as the interim Art Director for Coca-Cola while the main Art Director was on maternity leave. It just so happened that the annual catalog needed to be created during this timeframe. I immersed myself in the Coca-Cola brand to create a catalog that was true to the Coca-Cola brand and not obvious that someone else was filling in. I put together concepts for about 20 group shots that were beautifully done by the Orange City photo studio. The images had a great sense of energy and lended themselves well to dynamic layouts in the catalog.